Overview: We were given 11 weeks to create the best marketing campaign for our client, Villa Trasqua winery. We met with Villa Trasqua owners and discussed marketing goals and objectives and then got to work. At the end of 11 weeks the winery owners and Global Education Oregon professors determined the best overall marketing plan and presentation and my team of four won out of 15 competing teams.
Client: Villa Trasqua Winery located in the heart of Tuscany, Italy.
The Task: Get Villa Trasqua's wines placed in the United States market and earn premier brand recognition.
The Problem: Poor relationships with United States distributors, lack of knowledge about where and when wine was being placed and overall weak brand presence.